NUS
 
ISS
 

Text Analytics

Overview

Reference No TGS-2025055396
Part of Graduate Certificate in Business Analytics Practice
Duration 3 days
Course Time 9:00am - 5:30pm
Enquiry Please contact ask-iss@nus.edu.sg for more details.

Are you leveraging customer sentiments and service quality feedback to drive your business forward?

Most business data, such as emails, social media posts, and surveys, are text-based. These texts are treasure troves of insights waiting to be unlocked. To stay competitive, businesses must expand their analytical capabilities to include text data, especially customer feedback and social media interactions. This course equips you with the skills to analyse vast amounts of textual data and uncover themes, patterns, and insights that support decision-making and process improvements.

 

Text Analytics Infographic

 

Upcoming Classes

 

Class 1: 11 to 25 October 2025 (Part Time) 
Duration: 3 Days
When: Oct 11, 18, 25
Time: 9:00am to 5:30pm

Register

Registration Instructions

Self-sponsored Participants

  • Register for the course by clicking on the "Register Now" button above
  • You may refer to the User Guide for Learner

Company-sponsored Participants

  • You will have to be registered for the course by someone from your company who has an account on the LifeLong Learning Portal (L³AP)
  • The person in-charge may register you for the course by:
    • Generating a corporate registration link for you to register for the course
      • After the link is generated, you must:
        1. Log in to L³AP by clicking on the "Register Now" button
        2. Click on the corporate registration link after logging in
      • If you do not follow the above instructions, you will be registered for the course as self-sponsored
    • Registering you for the course backend
      • You will still be required to log in to L³AP and complete your registration by clicking on the "Register Now" button above
  • You may refer your HR/L&D POC to the User Guide for Company

 

Course Content

  • Text Preprocessing and Preparation: Learn to clean and prepare text data based on business requirements.
  • Text Vectorization: Convert text into numerical data using techniques such as TF-IDF, word embeddings, and contextualised embeddings; unleashing the power of feature engineering.
  • Predictive Modelling with Machine Learning: Explore various techniques and algorithms to predict categories, classify documents, and uncover patterns.
  • Clustering and Topic Modelling: Group similar texts together and reveal underlying themes. Discover the art of topic extraction.
  • Information Extraction and Classification: Extract entities, relationships, and structured information from unstructured text. Explore techniques ranging from rule-based to Language Model-based. Learn how to utilise Large Language Models (LLMs) such as ChatGPT.

You will gain practical experience through scenario-based case studies and hands-on sessions using popular libraries such as NLTK, skLearn, Gensim, spaCy, and LLM-based toolkits.
 
This course is part of the Artificial IntelligenceGraduate Certificate in Business Analytics Practice and Graduate Certificate in Practice Language Processing Series offered by NUS-ISS. This course must only be taken once throughout the Stackable Programme in Data Science.

Key Takeaways

  • Solid Grasp of Text Analytics: Understand diverse applications, essential processing techniques, and LLM-based approaches. 
  • Theme Identification: Identify main themes or topics in the collection of documents or textual data (e.g. the prominent issues customers are complaining about). 
  • Document Categorization: Categorise documents based on discovered topics and user-definable criteria, such as grouping complaints about similar issues for further investigation.
  • Machine Learning Applications: Discover how machine learning techniques (both supervised and unsupervised) can be applied to categorise and structure textual information, enabling integration into the traditional data mining process.
  • LLM Techniques: Use LLMs such as ChatGPT for extracting entities, relations, and events from text data.

Text Mining Infographic



Who Should Attend

  • Data Analysts, Business Users, IT Professionals: Enhance your data analysis skills by incorporating text analytics into your toolkit.
  • Professionals Handling Large Textual Data: Business and IT professionals seeking to elevate analytical skills to handle large amounts of textual data (e.g. customer feedback, product reviews on social media, etc.) for insights to improve business processes and decision-making. 
  • Anyone Interested in Drawing Insights from Text Data: Anyone seeking to extract meaningful information from text data and uncover hidden insights for better decision-making through LLMs such as ChatGPT.



Prerequisites




Course Logistics

  • No Printed Materials: Course materials are accessed digitally. Do kindly note that no printed copies of course materials will be issued.
  • Device Requirements: Bring an internet-enabled device (laptop, tablet, etc) with power chargers to access and download course materials.
If you are bringing a laptop, kindly refer to the table below for the recommended tech specs:

Minimum

Recommended

Operating Systems

• Windows 7, 8, 10 or
• Mac OS

Laptop running the latest
version of either Windows or
Mac OS

System Type

32-bit

64-bit

Memory

8 GB RAM

16+ GB RAM

Hard Drive

256 GB disk size

Others

• An internet connection – broadband wired or wireless
• Installation permissions (non-company laptops)
• Keyboard
• Mouse/Trackpad
• Display
• Power adapter (laptop battery might run out)

DirectX 10 graphics card for graphics hardware acceleration

 
 

 




Fees & Subsidies

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Certification

Certificate of Completion

Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.



Join Us

Elevate your data analysis capabilities. Register now to transform raw texts into actionable insights.



Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.




Course Resources

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